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Metrics to Use to Track Success In Your eLearning Courses

When you want to enhance the way your employees perform, asking them to complete an eLearning course is a convenient option. In addition to maintaining their presence in the workplace, they can improve their skills in a setting that suits them. However, asking them to complete the course is only part of the journey. From there, you need to use metrics to track their success.

In their simplest terms, metrics that track eLearning course success are easy to measure. Additionally, they should act as a point where you can start improving your online course’s content. Paying attention to the following metrics will allow you to tweak your course until it’s truly fit for purpose.

eLearning course metrics that everyone can try

Delivering your training in a virtual format doesn’t mean that everyone will escape the struggles that come with course completion. Using metrics that educators in the offline world employ to measure course success is, therefore, essential:

  • Is everyone seeing the course to completion? If you start to notice that people are dropping out of the course, something is wrong. With this particular metric, you should survey participants to see what the barriers to course completion are. From there, you can make reasonable adjustments.
  • How long does it take to complete the course? If employees are struggling, figure out why. You may also want to investigate this trend on a module-by-module basis.
  • How many of the participants fail? When the majority of those who complete your course’s assessments fail, it’s time to halt it and analyse what’s going wrong. In some instances, it’s the course delivery. In others, you may find that the exam is too tough.

When the above metrics have a negative trend, you need to rework the course in a few areas. Your eLearning package won’t place employees at an advantage when it isn’t enhancing their current skills.

Measuring whether the course has a positive impact on business

When you invest money in a course, you need to know it’s going to deliver on the revenue front. These metrics are a little tougher than the ones above. However, they could include:

  • The impact on participants’ jobs: Do those who complete the course start performing better? As a side note, how long does it take for the results to show?
  • Impact on business goals: For example, if the aim of the course was to improve customer service skills, assess whether complaints reduce in the following quarter.
  • Profits: How is your turnover looking in the following quarter?
  • Losses: It’s advisable to measure losses alongside profits as either figure on its own doesn’t hold too much weight.
  • Customer retention: Or, client retention. Whichever is relevant. Again, measure these figures over the quarter following your course completion date.

Naturally, the aim of your course is to enhance life within your business. You also want your investment to translate into profits. If there isn’t much of a change, it’s time to take a step back and see where the course is going wrong. For example, maybe it doesn’t push participants hard enough?

Ask your employees for their opinion

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Data goes a long way when it comes to measuring eLearning metrics. But, it won’t paint the full picture without a little help. For a well-rounded idea of how your course is looking, you need to quiz your employees on the following points:

  • Was the course relevant?
  • Do they feel as though it produced high-quality materials?
  • Was it easy to use?
  • Were the assessments useful and/or relevant?
  • Was anything missing from the course?
  • Do they feel more confident in their role following the course?
  • Did they find the course-related feedback useful?

Gather such opinions in the form of an anonymous survey. Your employees will feel more confident in being honest.

Measuring eLearning metrics is a must when you want to ensure your online learning experience is useful. With each piece of data, you have a golden opportunity to make adjustments.